Tips How To Choose Right Keywords For Your Website
Hey mates how are you all? Today I am going to share some of my experiences with How To Choose the Right Keywords For Your Website? Right Keywords for your small business website are the most important online marketing skill to learn.
It’s the difference between short- and long-term online success and total online failure. If you choose wrong, you will be forced to pay for expensive PPC and other advertising for the rest of your time online, and undoing bad keywords is expensive and sometimes impossible!
So friends without wasting time I am going to give some of my best tips for how to choose the right keywords for your website.
Top 5 Mistakes To Avoid During Keyword Research
Too Big
Choosing a keyword that is just too competitive means you’ll never make it to the top of the SERPs (Search Engine Results Pages). 0% of 1000000000 is a lot smaller than 10% of 10 000.
Too Small
Choosing a keyword that only receives a few hundred searches a month is OK if it’s not the keyword for your money page and if you’ll make the top five on SERPs for it.
Broad Match
When using the Google AdWords Keyword Tool, ensure you’re on an exact match. Broad match will show search numbers for synonyms and related terms – unless you’ve got mad SEO skills, you’ll want to start a little more specific.
Lazy Research
The competition bar on the Google AdWords Keyword Tool is for those wanting to buy AdWords, not those looking for website keywords.
High competition means that advertisers like the term because it makes them a lot of money (so the ads will be expensive for them) but it’s not a true indicator of what is best for your site. Thoroughly investigate each keyword, Google it, and check out the competition stats!
Off-Topic
Tons of traffic, no conversions? Off-topic keywords or keywords that don’t deliver what they promise may result in plenty of traffic but they won’t convert to sales. If you dominate for “cheap cars” but you sell expensive motorbikes, you’ve wasted a lot of time, money, and effort optimizing that phrase. On-topic keywords pay out more!
How To Choose Keywords That Will Grow Your Small Business
Choose Two Keywords For The Home Page. One very specific one with fewer than 1000 exact match monthly searches to get you started and one you can aspire to over time. Create internal linking that targets both.
Google Your Keywords
Google your keywords and check out your competitor’s metrics using a tool such as ahrefs. Although it is almost impossible to predict exactly where your site will sit in SERPs, this will give you some indication.
Google Promises
Google promises that it ignores prepositions and articles (in, at, on, the, etc.) but in fact, there are variations in search numbers for some of these. Watch that carefully. Plurals, spelling variations, and word ordering all greatly affect keyword search numbers and performance, so keep your eye on the details!
Relevant Keyword
Choose a highly relevant keyword with reasonable monthly search numbers for every page of your website. Use on-page optimization and internal anchor text links to get Google to find all pages on the site.
Best Keyword Research Tools Nowadays
There are many different keyword generators or you can also say that keyword explorer tools in the online market. I have mentioned a few tools below most of them are paid SEO tools. These SEO tools will help you to choose the best keywords for your Website.
- Google keyword planner
- Ubersuggest
- Ahrefs
- Semrush
- MOZ
Bonus Tip
Use no-follow tags on all non-money pages and keep a special no-followed area for terms and conditions, privacy, copyright, and other “wasted” SEO pages. If you can’t no-follow, then use your brand name as the keyword for the contact us page (for easy internal linking purposes) and then add H1 based link back to the home page to divert all that juice to where it can do its best work.
Final Words.
In the end, I wish you all the best and I hope that you will find my article on how to choose the right keywords for your website useful for you. please share these words with your friends and also give us your feedback in the comment section.
